Bestseller
Sample
New season
Light as a feather, all day long
Women’s wear made for Indian weather and Indian days. Co-ord sets, lounge, athleisure and the everyday layers underneath, in fabrics chosen for how they feel on the twentieth wash.
Shop by category
From what you wear out to what you change into at the end of the day.
Clothing
The pieces that get worn out of the house, cut for Indian weather and Indian days.
Night and Lounge
What you change into at the end of the day, in fabrics that stay soft after a hundred washes.
Athleisure
Made to move in, and comfortable enough to stay in afterwards.
Inner Wear
The layer nobody sees and everybody notices, in cotton that breathes.
Maternity and Feeding
Thought through for the months before and the months after.
Trending now
The pieces moving fastest this month.
Getting the size right
The measurements, not a guess
Every brand's medium is a different medium, which is why a size that fitted last time can arrive wrong this time. So we publish two sets of numbers: the body each size is cut for, and the finished measurements of the garment itself, laid flat. Compare them with a piece you already own and like.
If you would rather not work it out, enter your measurements on any product page and we will tell you which size to take.
Open the Size GuideWhy women keep coming back
Fabric chosen for wear twenty
We judge a fabric by how it behaves after months of washing, not on the first day.
Sized properly
Real measurements on every product, in inches and centimetres, so you order once and it fits.
Easy 7 day exchange
Wrong size? Exchange it within 7 days, unworn and with the tags on.
New in
Just added to the shelf.
What our customers say
The first bra in years that I do not think about at 4 pm. The band stays where I put it in the morning.
I measured myself using their guide and ordered one size up from what I had been buying. It fits properly for the first time.
The cotton actually breathes. I ordered three more of the hipsters the same week.